Post Three: Synergy and Marketing by Sarah Ellis

Thirty seconds to mars maintain their image across a range of media by using symbols.

These are the symbols that allow the band to spread their image across various medias. The triangle is called the triad and it's main message is unity. The small symbols underneath, translate into 'Thirty seconds to mars' and symbolises the echelon. These symbols are printed on a wide range of merchandise as shown below.

The bands earlier album covers were quite minimalistic and plain whereas the resent covers have been more vibrant but still minimalistic as if the band are trying to say that its not whats on the outside (the cover) but the inside (the music). It shows how their image has changed in a subtle way. 

They use synergy to promote and sell as they combine their symbols with a huge range of other things such as merchandise, websites, albums etc.  Audience participation is basically a huge part of what the band are about. They love their fans and want to encourage everyone to be themselves. They use their symbols and 'the echelon' to convey this,