Post Three: Synergy and Marketing by Cathy Mallett

I think that 30STM are that big now that they almost don't need to promote themselves. However, the Echelon have created various fan sites, Facebook groups, even ebay accounts selling only the band's merchandise.
These are some ways which 30 Seconds to Mars promote themselves, their style and their music and ways to get their audience involved:
- Merch stalls at gigs
- Interviews
- Acting (Jared in particular has appeared in many films and shows)
- Tours
- Released DVDs
- Soundtracks (They've recently featured on the sound track for Legends of Guardians
- Live performances for tv shows e.g. Live on Leno
- Photoshoots
- The members have Twitter accounts so fans can actually talk to the band
- They do webchats, again so the fans can ask them questions
- Competitions

30 Seconds to Mars' album covers do not seem to have a certain trend. Their older covers show the band and their some what 'emo' style. However, their most recent cover is very symbolic of fighting for what's right. CD/Album Covers:

Most recent.

One of their older covers
















As you can see, the generic themes of 30stm Album artwork seems to be:
-Similar colour scheme (red, black and white)
-Intense images
-Similar font
-The band and album name

I think the album covers show 30 Seconds to Mars as being quite rock influenced and almost gives them a 'bad boy' appeal. I think the best thing about their covers is that they can appeal to both genders and sexualities.