Post Three: Synergy and Marketing by Laura Mossendew

Post Three: Synergy and Marketing

Triad symbol necklace

One way in which 30 Seconds To Mars maintains their image across a range of media is through the use of symbols, (e.g. The Triad and gylphics) with the majority of merchandise on their website containing some of the 30STM symbols. 


30STM's CD/album covers help to contribute to their image, with 'This Is War' having a tigers face on the cover, which could relate to album by showing the power of a tiger, to help represent how powerful war is, or the fact that the tiger is baring its teeth could be representing a soldier's 'war face'. The album cover for 'A Beautiful Lie' has the 30STM glyphics printed on the back.


The band are currently signed to music label - Virgin Records America, who help to produce the music that 30STM create, they also produce the album and singles for sale in shops and online. Tours across the world also help to promote and sell 30 Seconds To Mars' music.

 All of the band members also use social networking sites such as: Twitter, Facebook and Myspace. These websites allow the audience to communicate better with the band and allow them the opportunity to get to know them better. This helps to encourage audience participation within the band's lives. It also gives the fans chances to win competitions and be in music videos - E.g. Closer to the edge





Guitar picks with 30STM glyphics

This Is War - Album Cover